An Epic Journey

So, below you will find an ad that ran on the internet created by the good people at Motrin:

This is a great example of a seemingly good idea gone bad.

Good idea = marketing via the internet
Bad idea = poking fun at your target audience

As I watch this video, it reminds me that the internet (as far as an oranization is concerned) is a beautiful thing when it is going your way, but when it’s not – watch out…  The masses have a voice that must be heard and if you offend the masses – you better watch out.

I guess this ad was the #2 most posted item on Twitter – #2 after Christmas…  Can you imagine.

I have always compared the internet to the old west – it’s a place where there is very little in the way of law and everyone is a pioneer.  This whole deal with Motrin is the modern day lynching – it’s as if moms all over the web said, “Get a Rope.”

The moral of the story: Be careful what you say, it may come back and be a big pain in the neck that not even motrin and fix…

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